Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.

People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page is a landing page designed with a single purpose. It should encourage readers to become subscribers to your list. Everything else is irrelevant.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should be using those moneymaking approaches. That means you’ll want to follow these three guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. As such, your squeeze page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll have the chance to build good relationships with your potential customers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The real money is in list building.

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OK, but how?

Here’s what you need to build your list:

• The Squeeze Page
• The Bribe
• Your Confirmation Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. And your call to action must be clear!

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

You can take your opt-in page to the next level if you add a compelling video to the page. You only have a few second to get your visitors attention – video helps! It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that give you squeeze page templates.

The Bribe – Next, you’ve got to figure out what your bribe is. You have to give people a compelling reason to give your their email. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.

The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

• A PDF report
• Software
• Videos
• An email series

It all boils down to content. And make it both helpful and informative. And of course it has to be free. But to get the email, it’s got to be a good offer.

If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. A 5-part email series is a good freebie. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.

The Opt-in Success Page – The last bit is the thank you page. This is where your visitor goes after opting into your list. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. You can either write the content pages on your own. Or have someone ghost write for you.

Final thoughts

It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The key is to start building your list. Because as soon as you’ve got your own list . . . You’ve got a license to print money!

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One of the easiest and fastest way to make money online is through affiliate marketing. Affiliate marketing means that all you do is send hits to someone Else’s website, they handle the sales, support and billing, and you earn at least a 50% commission

Here’s just a few benefits

1. You can get started right away because you don’t have to make a product, write the sales page, develop the website, develop marketing materials, or do support, billing and maintenance.
2. There’s zero time investment on your part because they handle the billing, support, maintenance, etc.
3. There’s no risk for you, because the product owner has already made sure the product sells. So you know that your traffic will result in sales.

Looking at these benefits, it’s clear that affiliate marketing is the way to go!

The downside is…

You work hard to send the traffic to the product owner’s website, but once you do that you will never see those visitors again. Unfortunately, the majority of those visitors (at least 90%) will not buy on their first visit. And of the 10% or less that do buy, the product owner will be able to sell to them again, but you will not.

Is there are way around this?

Simply put, you need to capture the name and email of your visitors *before* sending them to the product sales page. This way you can follow up with them and keep sending them back to the sales page to increase your chances of making the sale. And if you want to do it like a pro, you’ll give them some great content before sending them to the sales page.

Here’s what these affiliate marketing strategies will do for you:

1. By building your own list, you’re creating a renewable resource that you can tap again and again for instant profits.
2. By providing great content without a sales pitch, you put them in a buying mood. So when you do send them to the product website, they’re much more likely to buy.

Here’s what you’ll need to create affiliate tools like this:

1. A Video Squeeze Page (with video)
2. Several high-quality content pages
3. A multi-part email series with at least 5 emails in it

You’ll use the squeeze page as the place to send your visitors instead of using the product website. Your squeeze page adds your visitors to you auto responder. This is how you start building your list, and at the same time begin sending them useful information. After subscribing them to your email list, it redirects them to your content mini-site.

You content mini-site builds the good will, so that when you send them to the product sales page, they are in a buying mood. And even if they don’t buy on the first visit, your email series sends them back to the product sales page again and again to increase your sales.

Putting all of these pieces together will increase your sales by 500% or more, so it’s obviously worth the time and energy to do it. And after you get it all set up, it runs on total auto-pilot. You just refer people to your lead capture page, instead of the product sales page.

If you don’t have the time or expertise to set it all up yourself, you can use something like Millionaire Society. With a service like that, you don’t have to do anything. They make the video, build the squeeze page, write the email series, develop the content mini-site, etc. And then just give you a finished package. The benefit is that it’s much less expensive then you could do it yourself, and it’s instantly set up. The drawback is that you won’t be the only one using these affiliate tools. But the internet is huge, so this shouldn’t really affect you.

Another way to accomplish this is to hire “outsourcers” through a website like Elance to build and put your system together for you. The important thing is that you start using affiliate tools like the ones described here right now! Otherwise, you’re wasting your time and money.

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