Get indexed, get ranked, get traffic

presellpro — Sun, 13 Mar 2011 08:21:42 +0000

No one can deny that you need traffic to your website in order to succeed online. And nothing beats free traffic. So where do we get free traffic? Google and other search engines.

How does Google give out free traffic?

The process works in a way that you have experienced many many times. You go to Google. Type in something you’re looking for. And then you visit one or more of the sites that show up. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.

You probably only visit a link or two from the first page of results. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.

So to get any significant amount of free traffic from Google, you really need to be on the first page. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…

What is search engine optimization?

Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. It’s a complex formula that only people working for Google know exactly. There are several factors that we do know.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

Google needs to actually find your site in order to index it. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.

Twitter and Facebook updates are great places to put links to your site. Google visits these sites many times every day. And follows new links it finds immediately.

Gaining ranking

After this first hurdle, you need to start gaining ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

The 3 factors in getting ranked:

Content
Links
Activity

Content strategies

This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.

The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.

Link strategy

Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.

A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. You have to also write several different versions of your articles. And then upload a different versions to a bunch of sites that allow you to add content. The more sites you can do this for, the more links you’ll get back.

Make your site active

And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. So you need to update your pages often. You can do this with RSS feeds and news posts.

But the best way is with active discussions on your page itself. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. And post their often. Then put a link to your site in your profile. This generates even more links back to your site. And it also gets people to your web page.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And you’re already too busy, so you mostly likely will never do any of it.

Fortunately, you can get rank builder software to do all the grunt work for you. So, use your time wisely and automated to tedious tasks. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.

Tags:free traffic,internet marketing,search engine optimization,seo,traffic generation

Traffic Generation Tips

presellpro — Fri, 25 Feb 2011 08:29:20 +0000

If you’ve got traffic coming to your site, you’re 99% there. Of course you also need to have a valuable offer for your visitors – a reason for them to transact with you. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The important thing is getting the traffic and sustaining it.

How, then do you get traffic to your site?

Here are a few of the most popular way to get traffic to your site – for free:

Web 2.0 Methods
Article Websites
Video

And here’s how to use each method…

Web 2.0 Methods

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. That’s the real benefit of adding content to this sites – search engine ranking means ongoing free traffic. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Article Websites

Article marketing really builds on the Web 2.0 concept. Article directories fall under the category of web 2.0 sites. Just like web 2.0 sites, article websites allow you to upload your own content – as articles. And because they are also considered authority sites by the search engines you get all the benefits of other web 2.0 sites just by putting your articles on them. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. Here are a couple article marketing traffic tips:

Do your keyword research
Write specifically to target these keywords
Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Sites

The last of this group is video marketing. Here to we’re really looking at a web 2.0 sub-category. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

Here’s how to get free traffic using video…

Set up your YouTube account
Turn off all the modules in your account profile
Add tags to your profile
Make sure to include in your profile a link to your site
Add at least one video to your profile
For each video use your keywords in the tags, the descriptions and the title

In closing…

If you take action on the items listed here you’ll have free traffic in no time.

Alex

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Tags:free traffic,internet marketing,traffic generation

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